about me

I started my career as a social media influencer, growing an engaged audience of 4.8K followers organically. Representing brands across the East Coast at vendor markets and expos taught me how to connect directly with consumers and showcase the value of products in real time. During live events, I managed social media coverage, creating interactive virtual experiences that deepened consumer engagement. I’ve also served as talent in influencer marketing campaigns, helping brands increase visibility and sales.

Through these experiences, I mastered audience growth, effective influencer collaboration, and strategies to boost brand awareness and customer acquisition. But I wanted to go further.

Earning my MBA equipped me with the science behind effective marketing strategies and sharpened my research capabilities. Combining my field experience with academic theory allowed me to develop marketing methods that deliver measurable results.

Since earning my MBA, I’ve:

• Consulted for six small businesses, providing tailored marketing plans and strategies.
• Implemented Black Friday and Cyber Monday campaigns that generated a small business’s first $10K in revenue.
• Launched engaging monthly newsletters, increasing open and click rates while boosting attendance at branded events.
• Used creative copywriting to craft email and social media campaigns that grew email sales by 55%.